This years collection is all about the moment. This moment. As a thought experiment in our process we tried to remember nothing, to anticipate nothing, to just look at what is right in front of us right now. No referencing the past, no preluding the future. This was not an arbitrary design decision, but one that felt inevitable in the face of all the monumental change our fragile little brains are busy processing right now.
Funnily enough, what we came up with, more intuitively than anything, were a lot of obvious opposites: simplicity vs. playfulness, conformity vs. idiosyncrasy, classic elegance vs punk rock. And the closer we looked, the less of a contradiction we saw. In The Jetzt, we can have it all. We can do it all. We can claim all of the labels, or no label at all. Indoor, outdoor, up, down, assemble, dissemble. It’s the ultimate freedom. It’s the Jetzt.