THE JETZT - THE JETZT - THE JETZT
This years collection is all about the moment. This moment. As a thought experiment in our process we tried to remember nothing, to anticipate nothing, to just look at what is right in front of us right now. No referencing the past, no preluding the future. This was not an arbitrary design decision, but one that felt inevitable in the face of all the monumental change our fragile little brains are busy processing right now.
Funnily enough, what we came up with, more intuitively than anything, were a lot of obvious opposites: simplicity vs. playfulness, conformity vs. idiosyncrasy, classic elegance vs punk rock. And the closer we looked, the less of a contradiction we saw. In The Jetzt, we can have it all. We can do it all. We can claim all of the labels, or no label at all. Indoor, outdoor, up, down, assemble, dissemble. It’s the ultimate freedom. It’s the Jetzt.
We invited the emerging design studio Haus Otto to contribute to The Jetzt Collection: the result is an aluminum lounge chair – AL13, and an upholstered wall hook – Hold On.
AL13 is a lounge chair made from laser-cut bent aluminum sheets. The chair can be used both indoors and outdoors and fits into different spatial environments without losing its very own typology.
The highlighted armrest allows for flexible use and can serve as a side table or temporary workspace that meets today‘s needs.
The upholstered wall hook Hold On creates a minimalist, horizontal storage platform allowing to attach your daily items to a wall using a quick, charming gesture. Hold On comes in various finishes and can be both vertically and horizontally attached to the wall.
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