Andrea Steidl is a Milan-based industrial designer and the co-founder of the / àr o / design studio.
Andrea Steidl graduated from the Politecnico di Milano with a degree in Industrial Design, and began his career immediately with a job in Patricia Urquiola’s studio, becoming the Creative Manager. He was responsible for the Design and Product areas and directed limited editions, temporary installations, site-specific and interior design projects.
At the same time, in academic circles, Andrea Steidl started working both as an assistant professor at the Politecnico di Milano and a course supervisor at Domus Academy and Scuola Politecnica di Design.
In 2016, he founded the / àr o / design studio with Raquel Pacchini. They work for a range of companies in the fields of art direction, graphic design, installations, and industrial product design.
Using a creative process based on aesthetic, product and strategic research, the / àr o / design studio transforms the ideas and inspirations of its clients into value systems in order to give rise to a fresh perspective on the brand that revolves around the creative direction, products and visual communication.
When was the first time that you remember realizing that you wanted to create?
My interest in a sort of design process comes from my need to always challenge myself, but I also associate it with playful activity… I think it is unconscious childhood heritage.
Do you have any special rituals to help you achieve creative goals?
I need time, I take time. I’m not quite able to resolve things quickly or immediately – like this interview…
Do you always feel the need to have a story to tell?
Often more than always. For me it was a learning process, I wasn’t there yet when I was younger. I was more introspective! I got used to telling stories because it’s easier to communicate who you are and how you think. I started to do it because I enjoy people telling their stories to me, but I’m quite selfish with sharing my stories sometimes; I need a kind of personal involvement with the “audience”.